All workCase 03Client website, and an independent extensionWebsite live

The Origin Pilates homepage: a wide mountain sky over a dark ridge, the line Come home to yourself, a Book a class button and Where we meet, with Ogden, Utah in the corner.
Homepage, origin-pilates.netlify.app, 29 Sep 2026, uneditedPhotographs: the studio's own

Origin Pilates

A sculpt mat Pilates studio with no walls: classes on beaches, cafe patios and mountain meadows around Northern Utah. The commission was the website. Beyond it I built a system that says, on every surface, where the mat goes down; it is marked below as an independent extension.

Client
Sharstin Miller, Origin Pilates
Commissioned
Website, design and build
Independent extension
Brand system, motion, signage, operations, a booking prototype
Year
2026
Visit
origin-pilates.netlify.app (opens in a new tab)

01The website

The commission
Origin Pilates on a laptop: the line a space where you get to be your own reason, recenter, and return home to yourself, beside a black and white photograph of a class.
Capture / origin-pilates.netlify.app / 27 Sep 2026 / unedited1440 x 900
Origin Pilates on a phone: mountains under cloud, the line Come home to yourself, and a Book a class button.
The same site on a phone390 x 844

The commission was a mobile-first site for Sharstin Miller's studio. The classes, prices and all seven reviews are the studio's own, word for word. Live times stay on Setmore, where people already book, and new dates drop on Instagram first.

02Where the mat goes down

Classes
Where we meet: the mat gets laid down somewhere beautiful, then class 01, beach mat pilates plus swim, with a photograph of mats on a lake beach and the place, duration and price in a ruled table.
Classes, homepage / 29 Sep 2026 / unedited1440 x 900
The same classes on a phone: the heading, the beach photograph, class 01, and a black bar fixed to the bottom of the screen reading From $18 and Book a class.
Classes on a phone, booking bar fixed390 x 844

Each class is a place first: the beach, the patio at Lotus Cafe, the mountain. Place, duration and price sit in one ruled table, and every class books straight into Setmore, where people already book. On a phone a bar with the lowest price and a booking button stays under the thumb.

03Seven reviews, word for word

Proof
A dark band headed 01 of 07 Origin stories: a review in large serif type, attributed to Hallie Hudman via Setmore, with arrows to step through the other six.
Origin stories / 29 Sep 2026 / unedited1440 x 900
The same review on a phone, set large in the serif, with the reviewer's name and the arrows.
The same band on a phone390 x 844

The proof is the studio's own: seven five-star reviews from Setmore, set in full with the reviewer's name, one at a time. Nothing is shortened or reworded, and the 5.0 rating beside the headline comes from the same page.

04Field notes

Image and story
Field notes: a sideways row of the studio's photographs, numbered and captioned, the view from the mat, mountain mat, the regulars, on the walk over.
Field notes, scrolls sideways / 29 Sep 20261440 x 900
The why: a black and white photograph of Sharstin on a city sidewalk beside the line be your own reason and a short paragraph: no walls, no mirrors, no front row.
The why, linking to her story1440 x 900
The last screen: Come as you are. Leave stronger, over the mountains at dusk, with a Book a class button, above the footer with the class-drop email sign-up.
The last screen and the footer1440 x 900

The site is mostly the studio's photographs, given room: a sideways strip of field notes, the owner's own story, and a last screen that asks people to come as they are. New class dates go out by email and on Instagram first, so the footer asks for an address and nothing else.

05Two axes and a point

The system
The idea chapter: the spine, the mat line and the origin, each with the line from the studio's own site it comes from, beside a diagram of held type above the mat line and released type below it.
The system book / the idea1440 x 900
The opening on a phone: the photograph first, the point on its mat line, then the held line hanging from a spine on the left.
On a phone390 x 844

The system starts from three things the studio already says: every class is alignment-focused, the studio is a mat, Origin has no walls. So every layout holds to a spine, rests on a mat line at 70 percent, and marks the place where the two cross, with the name of the place beside it.

06Marks, measured

Identity
The marks chapter: the wordmark origin over spaced capitals pilates, the circle OP, and the light, widely spaced signature on chocolate, with the rules for sharing a surface.
The system book / marks1440 x 900

Nothing new was drawn. The wordmark and the circle OP are the ones the site already uses, made into vector masters from what the site actually renders. Its font file carries only the weight axis, so the header shows weight 400 rather than the 420 in its markup; the masters follow the 400 and match the live header to the pixel.

07Held and released

Type and colour
The type chapter: deep core work, controlled strength held to a spine in a serif on forest green, and the best kind of shaking released in spaced capitals, above a table of type roles.
Type1440 x 900
The colour chapter: twelve swatches, a ratio bar, and four place tiles, the beach in sand, the mountain in forest, the patio in chocolate and private events in slate, each with its contrast ratio.
Colour1440 x 900

Two settings, and both touch the spine: names held tight in the serif, everything else let go in spaced capitals, the way a class moves between effort and rest. One colour per place, taken from the covers of the studio's Instagram highlights.

08The floor is the mat line

Image direction
The image chapter: eight of the studio's photographs, beach, meadow, marble hall and trail, each cropped so its floor lands on a line at 70 percent with a point at its left end.
The system book / image1440 x 900
The image chapter on a phone, two photographs to a row.
On a phone390 x 844

Real classes in real places, the studio's own photographs. Each is cropped so its own floor, shore or trail lands on the mat line, by a script that records every photograph's floor height, so any shape can be cut again.

09One axis at a time

Motion
The last frame of the story film: mountain mat held to the spine over a meadow, the place label at the point, and the wordmark.
Story film / 9 s / silent
The last frame of the post film: the studio is a mat held to the spine on chocolate, no walls at the point, and the circle OP.
Post film / 6 s / silent

Each element moves along one axis, never two, and nothing rotates, scales or bounces: the spine draws, the mat line meets it, the point is set down, the name slides into line, holds, and the supporting line lets go. Both films are rendered frame by frame from one scene, so every frame is the same every time.

10The marker

Signage, specification
Drawings of the sign: the beach panel with its dimensions, 610 by 914 millimetres, the spine at 342 and the mat line at 640, and a side view of a typical A-frame about a metre tall.
Front and side elevations / millimetresSpecification only, not produced

A studio with no walls needs one thing on the ground: a sign people can find from the car park. The marker is the origin point made physical, one A-frame and a panel per place, each generated from the same facts as everything else. It is specified for a sign shop's quote; it has not been made.

11The dull pieces

Operations
The day-before email: tomorrow, beach mat pilates plus swim held to the spine, the place at the point, then fields for the date, time and meeting spot, what to bring and a button to manage the booking, beside its plain-text version.
The day-before email, HTML and plain text1440 x 900
Two text messages on phone mockups: the reminder the day before, and today's point, sent only when weather moves a class.
The reminder and today's pointTexts
The before your first class slip on A6: what to bring, how times work and questions held to a spine, the meeting spot at the point, and a waiver section left as a placeholder.
Before your first class, A6Print

The pieces that reach someone after they book carry the system furthest. Every date, time and meeting spot is a field filled from the booking, and nothing invents a time. The waiver is a placeholder until the studio supplies its own text.

12Templates, not a posting plan

Social

Eleven templates for the feed and stories, every word taken from the studio's own site and every date left as a field. The reviews are set word for word, with the reviewer's name. Nothing has been posted; the studio posts its own.

13Find your mat

Booking
Step one of the booking flow: where do you want to be, with the four classes held to the spine and their durations, prices and places released beside them.
Step one / the four real classes1440 x 900
Step two on a phone: the beach photograph with its front mat on the mat line and the point on the spine.
Step two on a phone390 x 844

The four real offerings sit on the spine; choosing one releases its facts and a photograph of that place, its floor on the mat line. The last step hands off to Setmore, where times and payment already live. It is a prototype: it works, keyboard and all, but it has not replaced the studio's booking.

Step two for the mountain class: mountain mat held to the spine, when the trails open, the mats go up the mountain, and a meadow photograph whose ridge lies on the mat line.
Step two / the mountain, seasonal1440 x 900

What you are looking at

The website at origin-pilates.netlify.app is the commissioned work; the captures in part one were taken live on 27 and 29 September 2026 and are unedited. The system beyond it was made by ÜMBE Studio and is shown with the permission of Sharstin Miller, the studio's owner. The photographs are the studio's own, by @kyleejo.photography and @l.redd.photography, and are shown with their permission. The sign, the slip and the emails are designs; none has been produced, and the booking flow is a prototype. Class names, prices and reviews are the studio's own; no times, headcounts or results were invented.

Credits

Client
Sharstin Miller, owner and teacher, Origin Pilates
Website, design and build
Ridge Nelson, ÜMBE Studio (commissioned)
Brand system, motion, signage, operations, booking prototype
Ridge Nelson, ÜMBE Studio (independent extension)
Photography
@kyleejo.photography and @l.redd.photography, for the studio, shown with permission
Type
The studio's own: Fraunces and General Sans
Code
Written with AI assistance, directed and checked by Ridge Nelson
Places
4
Reviews, word for word
7
New marks drawn
0
Social templates
11

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