ÜMBE / a one-person design studio

Brand identities, websites, and interactive design.

For founders and companies that want to look like no one else. Every project drawn and built from scratch, custom from the first sketch.

Projects start at $4,500, custom-quoted after a short call.
FeaturedVerda / Residential design house
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What ÜMBE is

Every project is designed for your brand, not dropped into a template.

ÜMBE draws the identity, builds the site, and wires the systems behind it. No part is subcontracted out, from the first sketch to launch.

Selected work / 001–003

Three projects,
each with a look of its own.

One concept I started on my own, one venture I run, and one client redesign in progress. Each is shown exactly as built.

Verda residential design house: a curved terraced courtyard, planting spilling over concrete balconies
001 Self-initiated concept

Verda

A self-initiated concept, now live. The brand and the site for a residential design house, drawn and built by ÜMBE.

Open the live site
Role / Art direction · Web
Status / Self-initiated concept

Drawn and built from scratch. Identity, type system, and the full site.

Editorial layout, structural rhythm, and calm material photography for a house that develops residences as complete works, not a service list.

Enter the live site Self-initiated concept build, now live. Not a client engagement.
Verda: a curved timber-lined interior, raked daylight across the shelvingVerda / Interior study
QuoteWell: a home under construction at golden hour, roof frame open to the sky
002 Founder-owned / in-house

QuoteWell

ÜMBE's own founder venture. The website and the lead system a contractor runs on, designed and built in house.

Open the live site
Role / Identity · Web · System
Type / Founder venture (ÜMBE's own)
QuoteWell interface: answer every lead in six seconds, with a live lead-response panelInterface, shown as built

The site is the system. Built end to end by ÜMBE.

The website and the lead-response system behind it are drawn as one: every call and form fill from a roofing, concrete, or HVAC job answered in minutes, automatically, while the owner is on the tools.

Visit live site No booked-job outcomes claimed.
The Cookiers: a buttercream flower cookie, product detail
003 Client redesign · in progress

The Cookiers

A client redesign, in progress. A home bakery's brand and online storefront, rebuilt to look handmade.

Role / Brand · Ecommerce
Status / Client redesign, in progress

A new brand and storefront. Drawn to look handmade.

Product storytelling for a real custom-cookie maker: warm type, the client's own photography, and a storefront that carries the craft.

In progress. Accolades shown are the client's own, not studio outcomes.
The Cookiers: decorated cookie set, storefront stylingThe Cookiers / Storefront
Capabilities / proven by the work

Five disciplines,
one studio.

01IdentityMarks, type, and color, plus the rules for using them.Proof / QuoteWell 02WebsitesCustom sites, designed and built to load fast.Proof / Verda 03InteractiveCanvas and interactive pieces, built to reward a second look.Proof / This site 04Art directionOne look, holding across every surface.Proof / Verda 05MotionType and image in motion, added only where it earns its place.Proof / QuoteWell
Pricing / from $4,500

What a project costs.

Every price below is a starting point. The real number comes after a short call, once ÜMBE knows the scope. Nothing here is hourly.

Brand identity

For a company that needs a visual identity built, whether the name is picked yet or not.

From$4,500
  • A primary mark and its variations
  • A type system and a color system
  • Clear rules for using both
  • An exportable file set any vendor can use
Start with identity
Website

For a company that needs a site designed and built from scratch.

From$9,000
  • Custom design, never a template
  • Full build, responsive on every screen
  • Copy and layout shaped around your brand
  • Launch and a clean handoff
Start with a website
Full studio engagement

For a company starting from zero, or rebuilding everything at once.

From$18,000
  • Everything in Brand identity and Website
  • Interactive and motion design
  • One point of contact for the whole build
  • Scheduled as one continuous project
Talk about the full build

No hidden fees. Full studio costs more than identity and a website apart, because it adds the interactive and motion layer. Need something else, like an existing site redesigned or ongoing work after launch? Say so on the call and ÜMBE quotes it directly. ÜMBE takes a limited number of projects at a time, so timeline is part of that call too.

The studio, in one line

ÜMBE is one person.

I'm Ridge Nelson. One brand at a time, each given a look nothing else could wear.

01 / Drawn from scratch
02 / Built to last
03 / One point of contact
Start a project

Tell me what
you're building.

I reply myself, never an assistant, and the first thing on the call is a real quote.

ÜMBE
Ridge NelsonFounder / Design Director
Northern Utah41.2°N / by selection
ridge@umbe.studioOpen to new work
© 2026 ÜMBEOriginal work, built by hand