Projects start at $1,500. The real number comes after a short call, once the scope is known.

One designer, Ridge Nelson, from the first sketch to launch. AI tools help with parts of the code and production; Ridge directs them and checks everything that ships.

Book a 20-minute call or send an email. Every message is answered personally.

ÜMBE Studio: identity, websites and motion

Q: Do you build online stores?

Yes. Shopify stores are designed and built by Ridge Nelson.

Selected work

Three in full

Three more below

Identity / Campaign / Digital

Owned venture, art prints

Live

OVREL

The find-your-work shortlist on a phone: 12 works for living room, graphic, neutral, small, chosen by fixed rules. — Four questions, a short list

An art-print store built around the room, not the genre: rooms, curated pairs, a short list from four questions. I designed the brand and the storefront, built the Shopify theme and curate the 285 works.

Role: Identity, Shopify theme, curation
Year: 2026, ongoing

Read the case ovrel.co (opens in a new tab)

The Low / Warm room on OVREL: 36 works for rooms that get quieter after dark. — Low / Warm, one of five rooms

The size and frame choices on a phone. — Size and frame

Brand identity

Concept, self-initiated

Wallcreeper

Identity reel, 13 s

A climbing chalk bag label. The bird is grey until it opens its wings, so the brand is rock coloured with one flash of yellow, and every layout is a route.

Role: Strategy, identity, website, motion
Note: Self-initiated. Photography is AI concept imagery.

Read the case The motion system

Drawn live: ASCEND, GRIP, TENSION, TRAVERSE

Three pieces: a white tee with the seal on the back at a granite boulder, a canvas tote with the lockup, and a graphite cap with the seal embroidered in chalk.

Ümbe / what the studio does

ÜMBE designs identities and builds the websites that carry them. One person does the thinking and the making, so nothing is lost between the two.

Client website

Live

Origin Pilates

Origin Pilates on a phone: mountains under cloud, the line Come home to yourself, and a Book a class button.

Three photographs numbered 01 Movement, 02 Community, 03 Connection: students on a mountain meadow, friends jumping in the grass, mats in a marble hall.

The class section: the mat gets laid down somewhere beautiful, with mats on a lake beach and the beach mat pilates plus swim class, two hours, $40.

A mobile-first site for an outdoor sculpt mat Pilates studio in Northern Utah.

Client: Sharstin Miller, Origin Pilates
Role: Website, commissioned; a brand system beyond the brief, shown as an independent extension
Note: The rating, reviews and photographs are the studio's own.

Read the case Open the live site (opens in a new tab)

More work

04 to 06

04

The Cookiers

A membership brand for cookie decorators: monthly classes, business coaching, a community. A family business. Brand and site rebuilt to look handmade. The accolades in the image are the family business's own.
Brand, website In progress, no public link yet
05

QuoteWell

Websites for home-service contractors, with the lead system behind them: a reply to every missed call and form in seconds, one pipeline, follow-up that runs itself. My own venture, built and run end to end.
Owned venture Live quotewell.net (opens in a new tab)

The lead system, shown on the site with fictional contacts
06

Verda

A residential design house, drawn and coded as a concept: an index of works, tight mono detail and generous space for architecture that treats planting as structure. Not a client. Its photography is from Unsplash and Pexels, credited on the site.
Self-initiated concept Open the concept (opens in a new tab)

The collections index; photograph credited on the site

Experiments

Made for myself, with no client and no brief: type, posters, motion and code. The prints are built from the Ümbe letters and marks, two colours to a sheet. The events on the posters are fictional.

TypographyPosterMotionCode

Print: ÜMBE in tall wine-coloured capitals filling a butter sheet, every counter a hairline slot, two round umlaut dots above the U. — 01.1 ÜMBETypography, print: Ümbe Mass capitals

Print: Ü, M, B and E as four pink masses on a cobalt sheet, two above and two below a small line of text. — 02.1 ÜM BETypography, print: four masses on a grid

A frame from the motion study: the capitals ÜMBE stretched tall and thin on black. — Type in motionMotion: film, 12 s, 120 BPM

Poster: KIT OF PARTS 2027 spelled in a modular typeface of squares, quarters, halves and circles in red, blue, yellow, green and black. — Kit of PartsTypography, poster: a five-shape typeface

Print: three Ümbe blooms in cobalt, pink and red overlapping on warm paper, making new colours where they cross. — 07.1 OverprintPrint: three inks over each other

Print: six pink Ü masses with round umlaut dots, in two rows on navy. — 04.1 ÜÜÜTypography, print: six umlauts

A frame from the ÜMBE form study. — Form studyMotion: film, 10 s

Poster: DRIFT three times in heavy cobalt capitals on black, each line melting further into waves. — DriftPoster: type melted by noise

Code

No Single Image

An instrument rather than a poster. Japanese visual culture cannot be reduced to one stable look, so five sliders pull a sheet between order and impulse, restraint and spectacle, everyday and fantasy, hand and system, local and global, and every sheet can be rebuilt from its seed. Three states of it are above.

Creative code, runs in the browser, exports a print-size PNG

Open the instrument

Capabilities

Every project is designed and built by one person, from the first sketch to launch.

Identity

Marks and lettering
Type and colour systems
Brand books and rules
Packaging and printed matter

Campaign

Identity films and reels
Motion and type in motion
Launch and social assets
Art direction

Digital

Websites, designed and built
Shopify stores, such as my own OVREL
Interaction and motion
Creative code

Start small

Site Fix Sprint

One problem on your website or Shopify store, fixed in five working days. A checkout step that breaks, a page that loads slowly, a layout that falls apart on a phone.

You get the fix, live, and a short written note on what else is worth doing. Fixed price, agreed in writing before work starts.

$750

5 working days

Start a sprint

Where a project starts

Choose the pieces you need and see where the price starts. This is an estimate, not a quote. I confirm the number in writing before any work starts.

Identity Not needed Mark and typeA mark and a typeface pairing, delivered as files any vendor can use.From $1,500 Full identity systemA mark, a type system, a colour system, and the rules for using them.From $4,500

Website Not needed One-page websiteA single designed and built page: who you are, your work, a way to reach you.From $2,500 Full websiteSeveral pages, designed and built for your brand. Responsive on every screen. Launch and a clean handoff.From $9,000 Add an online storeShopify catalogue, checkout and a theme built to match.Adds from $3,000

Motion Add interaction and motionType and interface in motion, added where it earns its place.Adds from $1,500

How a project runs

01
Call

A short call about what you make and what you need. You leave with a real number.
02
Scope

We agree what is included and what it costs before any work starts.
03
Make

I design the identity and build the site myself, and show you the work as it goes.
04
Launch

Launch, then a clean handoff: the files and the site, ready for you to run.

Studio

One designer. From the first sketch to launch.

For founders and small brands who want to look like nothing else in their category.

Team: One designer, Ridge Nelson
Based in: Northern Utah
Disciplines: Identity and lettering, websites and Shopify, motion, creative code
How it is made: Concept, design, art direction and checking are mine. Code and some production are AI-assisted, directed and checked by me.
Capacity: A few projects at a time
The studio's own identity: How the marks, colours and motion work

Before you write

What does it cost?

Projects start at $1,500. Use the estimator above to see where yours begins. The real number comes after a short call, once I know the scope.

Who does the work?

I do. One designer, from the first sketch to launch, and you are never handed to someone else. I use AI tools for parts of the code and production; I direct them and check everything that ships.

What do you need from me?

A short call, a rough idea of what you are making, and whatever you already have: a logo, photos, words. If you have none of it, we start there.

Do you build online stores?

Yes. I design and build Shopify stores. OVREL, an art-print store, is one I run myself, and the case study shows how it was made. Shopify and commerce work lives at ridge-nelson-portfolio.netlify.app/commerce/

How do we start?

Book a 20-minute call, or write to me. I read and answer every message myself.

ÜMBE Studio: identity, campaign and digital work by Ridge Nelson