StudioThe studioSelf-initiated identityIn use on this site

The home page poster: the word ümbe drawn huge in black, broken across two lines, overprinted with a cobalt bloom, a red flower and smaller marks, above the navigation and the list of selected work.
The home page poster, umbe.studioDrawn in code

Ümbe, itself

The studio's own identity: one mark in four states, lettering drawn in code, colour that arrives two at a time, three typefaces and five ways of moving. Every page of this site is made from it.

Role
Identity, lettering, website, motion
Year
2026
Status
Self-initiated, in use

01The red star

Primary mark

16 / 24 / 44 / 88 px

Red on paper

Paper on red

Red on slate

Six petals with a star knocked out of the heart. The petals are taken from the centre of the earlier ÜMBE star, so the mark keeps where it came from without the badge. It sits beside the name in the bar, in the browser tab and at the end of every page, and it holds from 16 pixels to the size of a wall.

02One mark, four states

Mark family

03Printed, not placed

Stamps
  • Flat colour, overprinted: where two marks cross, the inks multiply.
  • Every stamp drops out through the same grain, so no two edges print clean.
  • Turned, scaled and cropped by the page edge; never outlined, shaded or glowing.
  • Stamps may cross from one section into the next. Small text never sits on one; it is knocked out onto its own field.

04Letters drawn in code

Lettering
Two proofs of the Ümbe Slot lettering: the word ümbe in heavy black lowercase, the second with tighter slots for counters.
Ümbe Slot, two proofs: slots at 92, stem 215Working proof
Print 01: ÜMBE in tall wine-coloured Ümbe Mass capitals on a butter field.
Ümbe Mass, print 012 colours

Two letterings, both constructed with Python and shapely rather than set from a font. Ümbe Slot is the lowercase on the poster: every counter is one narrow slot, the m has a flat roof and the umlaut is two full circles, so the word reads as one block of ink. Ümbe Mass is the capitals of the print series: each letter a mass with a hairline slot, filling its sheet to the margin.

05Colour, two at a time

Colour pairs

Paper, #F0ECE3, and slate, #1C1F22, carry the reading. Colour arrives as print, and after the poster every section is one pair: a full field and a single figure colour for big type and marks. The rule comes from the two-colour prints Kalle Lindeman and Wille Larsson make for Wall of Art. Where a figure colour is under 4.5 to 1 on its field, small text takes the pair's ink instead.

06Three faces, three jobs

Type

Inter Tight 900 / names, titles, big wordsIdentity, campaign, digital.

Hanken Grotesk 700 / labels, set in small capitalsSELECTED WORK / 04 / NORTHERN UTAH / LIVE

Switzer / readingOne designer, from the first sketch to launch. The words are set plainly so the work can be loud.

07Fitted or cropped, never in between

Composition
Fitted: the word is exactly the width of the sheet
Cropped: the word runs off both edges

A big word is either fitted to its sheet margin to margin, measured in the page, or so large that the edges crop it. Nothing sits politely in the middle. Each scene has one dominant element, a few supporting ones and a line of small facts, the way a poster does.

08Five ways of moving

Motion

Nothing loops for decoration. The poster prints itself once, one colour pass at a time, when the page opens. After that every movement is tied to the scroll or a click, on the browser's own scroll timeline with no animation library; films and the Wallcreeper stage play only while they are on screen and have a pause button. All of it stops for anyone whose device asks for reduced motion.

09Three rounds

Process
The first poster draft: a giant clean ÜMBE in capitals with nine ring stickers spread evenly across it and a dark pill button in the navigation.
01 / rejectedA headline, not a poster
Four studies of the marks over the lettering: A a flyer asterisk, B star petals, C fuller petals, D petals in a thin ring.
02 / the marksFour studies; the petals won
Two proofs of the Ümbe Slot lowercase.
03 / the lettersSlot, tightened

The first poster was a clean ÜMBE with ring stickers spread across it, and it read as a website headline. The second round took the architecture of an event flyer, a date row, a lineup and a venue, and tested the marks over the letters until the star's petals won. The third drew the lowercase until the word held as one block. Each round was judged against printed references, not against other websites.

What you are looking at

Everything in chapters 01 to 08 is drawn live by this page from the same files the rest of the site uses: the marks are one SVG, the pairs and type are the site's own tokens, the motion is the site's own CSS. The poster at the top and the proofs in chapter 09 are captures of the real work at the time it was made.

Credits

Identity, lettering, website, motion
Ridge Nelson, ÜMBE Studio
Influences, named
The two-colour prints of Kalle Lindeman and Wille Larsson for Wall of Art; the layout of an event flyer
Type
Inter Tight, Hanken Grotesk (SIL Open Font License), Switzer
Code
Python and shapely for the letters and marks, HTML and CSS for the site; written with AI assistance, directed and checked by Ridge Nelson

The work

Case 01, owned ventureOVREL

Making something of your own? I take a few projects at a time. Start a project or book a call (opens in a new tab).